Links rule the search engine world. Sure, these days there are more factors than ever before that go into how sites are ranked but making sure that sites are linking to yours is still the foundation of good SEO. This requires linkability, or the quality that encourages others to link to your site. This process also comes under reputation management, that also put a lot of questions. So how do you increase linkability and make sure that you are getting the most links that you can? Here are some steps you can take to taking your site’s linkability to the next level.
Get social. You should make it as easy as possible for users to share your site material over social media sites like Twitter and Facebook. If you don’t have buttons on your pages for this purpose then you may be missing out on potential for viral sharing.
Go mobile. These days web traffic doesn’t just come from desktop and laptop computers, people are searching via smartphones and tablets. If you don’t have a mobile version of your site that fits the needs of this demographic then you are missing out on an important and growing demographic.
One tool that you should be using is Google Alerts, one of the best tool to provide SEO services. It will let you know whenever the keywords you choose register on Google’s radar. This makes it incredibly easy to stay up to date within the area your site covers. The more up to date your site is the more people will trust it and turn to you for the latest information.
On the topic of up to date information you should constantly update your main authority pages. Most of your traffic will probably visit certain pages, and if you want to make sure that these pages stay popular you should update them. This makes them look better to both visitors and Google, which takes freshness into account when determining rank.
Learn from the competition. If you aren’t using every tool that your competitors are using then you risk falling behind. Check their link profiles to see where their links are coming from and see if you can tap into the same potential.
Put yourself on the map. More searchers are turning to tools like Google Maps when searching, especially for physical businesses like stores and restaurants. If your business isn’t on this site, with your URL included, then your customer outreach isn’t where it needs to be.
Google Authorship is a new tool tied into Google+ which allows writers to attach their names to their articles in a way that Google can easily recognize and utilize. If you do a Google search and see a page with the author’s picture beside it on the SERP then they have signed up for this program. This is great for building authority and drawing attention, since our eyes are naturally drawn to images.
As you can see there are a lot of things you can do if you want to work on linkability. Every day new tools come into use and its your job to keep up. Still, one thing stays the same. In the end quality matters, and all the tricks in the world can’t make up for useless content. Success is found when these tools are used to promote sites that people want to find.
Your company’s website is often the first impression people will have of your business – and to adapt the famous saying, you only get one chance to make sure it’s a good one! It’s therefore important to ensure that your website not only looks professional, polished and impressive, but that it’s a smoothly-functioning platform which makes it easy for your potential clients to understand your business and get a good idea of your brand.
First, think about the appearance – the most immediate thing your potential customers will be presented with. Is the layout clear and clutter-free? Does it reflect a well-organised, professional organisation? Is it going to encourage visitors to remain on the page, or to click away? Things to consider in the appearance are the colour scheme, size and clarity of the on-page text, the quality (and necessity) of any graphics and photographs, and the overall simplicity. Make sure that your brand’s message will be easily understood, and not diluted with unnecessary visual elements.
Next, make sure that the content is informative, to-the-point and easy-to-understand. In the digital environment, people’s attention spans seem to be cut in half. They want a clear, concise message that is quickly and easily digestible. The copy should not be one big chunk of text that will discourage people from reading it, but should be broken down into smaller sections with clear, well-organised headings. And don’t forget; spelling and grammar errors create a bad impression! I’m always amazed at how many company websites feature easy-to-avoid mistakes.
Thirdly, functionality is key. If links aren’t working, directing to the wrong part of the site, or the site is poorly constructed in general, visitors will not only get a bad impression of your company, but will probably click away in frustration. Poor functionality really affects the usability of the site, and this is a critical component of your website’s success. To be usable, your site must be simple and pages need to load quickly (to avoid annoying potential customers). The layout also needs to be clear and consistent across all pages, to ensure your company is promoting and reinforcing a consistent brand image in your customers’ minds.
This consistency also applies to the navigation tools – including the main menu items. These need to be visible and consistently presented across all pages of the site. The visitor must always feel oriented and able to easily get the information they need. I would personally avoid the use of too many in-text hyperlinks – overuse can make the page look a bit messy and really, the menu should do most of the work when it comes to helping people get around the site.
Finally, it’s a good idea to back up your website with SEO – or search engine optimisation –techniques. Hiring a professional SEO company will help ensure your website appears among the top results in Google, and your business will be more easily found by the potential customers who are searching directly for your products and services.
When you are looking for search engine optimization tips and tricks online it can hard to be able to discern what is best. There are all sorts of conflicting information available. One area people still argue about is buying backlinks. Everyone wants as many backlinks as possible and it’s only natural that some people would try to buy their way to the top. After all, being at the top means a greater potential for profits. Of course, any situation where these sort of shortcuts are available creates a number of problems.
The short answer is that you should avoid buying backlinks. Google isn’t an advertising service, even though it has ads. There has to be some difference between the ads on the top and right and the actual content of Google searches. If Google let sites buy backlinks with impunity then suddenly every link on the front page of Google would essentially be a paid advertisement. This is the reason Google pays people good money to fight bad backlinks any way possible.
Some people want to complain that they can’t just buy backlinks. They think their freedom is being unnaturally restrained. This is understandable to some degree, but short sighted. There is pretty much always a site out there with deeper pockets than you. This means that ultimately Google could turn into a world completely ruled by the sites that are willing to shell out top dollar for top ranks.
Suddenly Google would just be completely filled with the big boys who can buy ranks. It would be practically useless to users and sites that don’t have huge budgets. When you buy backlinks it will always be a cat and mouse game between you and Google and if you’re caught the consequences can be major.
Buying backlinks hurts everyone. It takes the emphasis off quality content and puts it on paying the most money possible. Suddenly ranking would be unrelated to what information and services you can offer, rather it would be based on how much money you can offer. This is something no one who uses Google should want. If you are an honest business person you should be glad that Google does this. Even if it means more work in the short run it means there is greater potential for success in the long run for any high-quality site. Not just for the sites that can afford to buy their way to the top.
Ultimately if you want Google to like your site you should go to the source and see what they recommend. Google has published a number of guidelines with regards to what they want and what they don’t want. Anyone interested in long term online marketing success needs to get familiar with these guides. Not to say that you have to follow everything they want to the letter, but you should at least know what you’re doing when you go against their will. There are always risks to violating Google’s wishes.
Don’t get on Google’s bad side. Try and build links honestly. No one can stop you from buying backlinks, but if Google catches you then you will feel it. Your site might even be blacklisted, making it difficult to ever earn back the money you wasted on bad backlinks.
With Google’s algorithms constantly changing and web crawlers becoming more and more sophisticated in their indexing, offering successful SEO campaigns gets increasingly complex. There are so many factors to consider when creating an online marketing campaign, which can cause the associated costs to go through the roof. If offering proficient search engine optimisation services becomes too expensive, hardly any company will make use of the service anymore.
Many SEO providers have recognised the need to make a change and the good ones amongst them have started offering customised campaigns. Clients are sometimes scared off by words such tailored or customised solutions, because they sound expensive. In the case of personalised SEO services, the opposite is the case, the more a company adapts their online marketing campaigns to a client’s specific needs, the more costs they can shave off. Reliable SEO providers have started offering search engine optimisation packages that can save their clients a lot of money.
SEO service generally works to make sure that a site can effectively communicate with web crawlers and make it more accessible to a search engine. A company offering those services utilises search engine optimisation to increase the traffic and thus the amount of visitors to a website. The way that is achieved is by reaching high rankings on the result pages of major search engines such as Google, Bing or Yahoo and most commonly aiming to feature on the first results page. That way the chance of that website being found by potential clients is highly increased as many internet users hardly ever look past the first page of their search results. SEO is an effective marketing tool, as long as the company offering search engine optimisation is good at what they do.
What to look for when choosing an SEO provider
There are several types of SEO companies that all promise the same fantastic results, but which of them can actually deliver? When searching through all the search engine optimisation providers you will come across a variety of different suppliers. There is the guy next door, who lures customers with his loyalty and promises uninterrupted attention. Those types might know a bit about basic SEO, but will not have the resource or skills to get sustainable long lasting results. You might also come across SEO resellers who simply outsource all of the work. These guys will be great at closing deals, but unless you know who they outsource to and get to check that company’s credentials, it will be hard to measure the proficiency of the campaigns.
Then there are the so called “Followers” who ultimately only focus on fame, industry recognition, and more profits. These firms will seldom offer anything more than mediocre campaigns or short term solutions. The company you want offers transparent and comprehensible reports on their work and is prepared to provide long term efforts. Those are the good guys who can truly achieve results. Ask to read testimonials and to talk to real past clients about their work before you decide on an SEO Adelaide provider.
Check out this great video by the SEOMOZ team that will help you decide what your options are with your online marketing strategies.
Most people who have been introduced to the basic tenets of search engine optimisation have a pretty good idea of what makes a good quality backlink, and what kind of backlink is going to get their site penalised. The concepts of relevance and ‘natural’ links, such as reviews from authoritative publishers, are relatively straightforward. However, there are a number of factors that further distinguish an O.K. link from one which will have a dramatic and sustainable impact on rankings.
Websites from which links are built are known variously as ‘link targets’, ‘link partners’ and ‘backlink prospects’. The main things to look for when deciding how good a backlink will be from a particular site include (but are not limited to):
Relevant content: The website should have content that is relevant to the industry, brand, location and other identifiers of the site to be linked to.
Maturity: How long a site has been around (its ‘maturity’) will have an impact on its credibility and authority as a source of quality links. Sometimes, a source will be given credit just because they have been around longer than any other; sometimes, it will be a combination of maturity and authority within a particular niche.
Trusted extensions: Non commercial extensions, including controlled .gov.au or .edu.au carry a lot of authority.
Link popularity: How many websites already link to this site? How many people already value the content on the site? Linking from a site that already has good link popularity is like doubling your odds. A good analogy in terms of the way it’s viewed by search engines is preferential voting; the credit from the number of links they have coming in flows on to your link going out.
Timing: The link should be available at the right time, which means that occasionally guest blogging will not be the optimal solution.
Location: The link should be in the correct position, on the home page or as close to the home page as possible. It is unlikely that bots go further than three ‘levels’ deep into any site. If you’re unsure of what this means, test it this way: can you get to where your link would be placed within three clicks of the home page?
Linking text: Will the link be surrounded by manipulable text which lends quality to the link, or will it just be a URL? This is important for a human audience as well as for the bots.
Targeting: Wherever the link goes, it should be to a specific & on topic resource within your site, not just the home page (unless you have a one page brochure site).
Exclusivity: If a site has good quality and authority but links to eight billion other sites, its links are not going to be that great value; think of it as a limited pool of credit to be divided between linkees. This is also known as ‘difficulty’.
Of course, the cost of linking from different link partners is going to vary dramatically; in the real world, it can vary from free to several thousand dollars. This is something you need to decide upon within your own budgetary constraints. To get started with SEO today, speak to SEO Team to discover how you can fast track your online success.